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top 5 new features from Amazon Web Services

Amazon Web Services (AWS) are increasingly taking an edge over other web services. This is due to their consistency in conveying new AWS features. All these new features invented are customer oriented innovations. They tend to deliver value, save money and enhance easy usage of the “Web of Services”.

Here are five of the new features AWS has updated.

  1. AWS WorkSpaces enhancements

Amazon WorkSpace has about three updated new features all geared to make the web service more interesting.

  • Audio-In – Your WorkSpace has been improved in that you can be able to make and receive calls using the common communication tools such as Skype, Lync and WebEx.
  • Saved Registration Codes– It is quite easy now to save several registration codes in one particular client application.
  • High DPI Device Support- Now you can automatically scale the in-session practice of Workspace to look like your local DPI settings. The reason for this is to support the increasing acceptance of high DPI (Ultra HD, QHD+ and Full HD) displays.


  1. AWS CodePipeline now supports Lambda 

Software release pipelines that are modeled in AWS CodePipeline can now be invoked with AWS Lambda functions. This will help you to specify activities in your pipeline’s stages that can generate functions stated by your code. This allows you to customize your software release pipeline.

Codepipeline can be defined as a steady delivery service that tests, builds, and arrays your code every time a code is changed, centered on the release procedure models you state. With Lambda, you can run a code without managing or provisioning servers. What you are only required is to upload your code and Lambda will take care of everything needed to run your code.

  1. AWS CloudFormation adds Override for Rollbacks 

Even if the rollback has failed, it is now possible to instruct AWS CloudFormation to continue rolling back an update to your stack. Initially, this action could not be carried out hence one was required to ask help from the customer support.

Some of the factors that lead to failed rollback include insufficient permissions, resources that have not stabilized, limitation errors, or changing a resource in your stack outside of CloudFormation.

  1. AWS IoT added features

The AWS IoT Device Gateway has the ability to now support MQTT over WebSockets. Actual                                    mobile users and web applications that interact over WebSockets can easily measure to millions of simultaneous users. WebSockets can be utilized together with Amazon Cognito in order to verify all end-users to your devices.

AWS has also included support for custom keepalive intervals. You can easily specify the intervals with which every connection must be kept open if there are no messages received, but this is for apps and devices that use open connections to AWS IoT.

Lastly, the AWS IoT console has been enhanced making the process to start even quicker. The console can now be used to publish and subscribe to MQTT messages without the help of a physical device or MQTT client. The console can still be utilized to configure logging of your AWS IoT action to CloudWatch Logs.

  1. AWS new Web Application Firewall functionality

It is easy to configure AWS WAF to allow, monitor or block requests based on the records in HTTP request bodies. This segment of a request contains any additional data that you may desire to send to your web server inform of HTTP request body.

It is also possible to set size constraints on specific parts of the requests which allow AWS WAF to permit, block, or count web requests based on the extents of the requests such as URIs, strings, query, or request body.

What makes AWS lead amongst its competitors?

In the year 2015 we had Magic Quadrant for Cloud Infrastructure place Amazon Web Services in the “Leaders” Quadrant. They went further and rated AWS as an industry that has fulfilled its vision and has the highest ability to execute ideas.

The secret behind this is in their role to maintain their position in cloud with a faster rate of innovation, increasing customer and partner environment and a goal to efficiently operate at a massive measure.

They have worked closely with huge industries ranging from Siemens to Nike, Conde Nast to Intuit with the aim of assisting them transform their business impressively.

Amazon Operating Income

The first half of 2015 Amazon Web Services recorded a 19% operating income margin profile. This was high compared to Amazons domestic and International amounts of 4.5% and -0.6% respectively.

With these kinds of profit outlines, Amazon only needs to increase its AWS division to $5.83 billion within half-year to make a run rate of $11.7 billion yearly. With the same clip of improvement, retailing could become an essential business to AWS—from a financial standpoint.

AWS is a very significant business for Amazon. It has proved to be very lucrative and with the current pace of innovation and improvement, Amazon will continue to pose a big challenge to its competitors.

AWS is now at $ 10 billion run rate

Short update from Amazon’s Q4

Amazon’s cloud division AWS continues to grow, impressing analysts since Amazon first started breaking out results last spring.

AWS did $2.4 billion revenue in Q4, up from $2.1 billion in Q3.

2015 proved to be a big year for AWS in general as it rolled out:

  • 722 new services and features over the course of the year — a 40 percent increase from 2014.
  • AWS has expanded to 32 Availability Zones in 12 regions
  • Plans to add 5 regions
  • 11 additional Availability Zones are scheduled


source: http://www.zdnet.com/article/amazon-q4-2015-earnings-revenue-cloud-prime/ 

All AWS related quotes from the press release about Q4 on Amazon investor relations page:

  • Amazon Web Services (AWS) announced the launch of its Asia Pacific (Seoul) Region in Korea and its plans to open a new region in Canada. The AWS Cloud is now available from 32 Availability Zones across 12 geographic regions worldwide, with another five AWS Regions (and 11 Availability Zones) in Canada, China, India, Ohio, and the U.K. expected to be available in the coming year.
  • AWS announced the general availability of Amazon WorkMail, a secure, managed business email and calendaring service with support for existing desktop and mobile email clients.
  • AWS announced the general availability of AWS IoT, a managed cloud platform that lets billions of connected devices — such as mobile phones, cars, factory floors, aircraft engines, sensor grids, and more — easily and securely interact with cloud applications and other devices. AWS IoT can support trillions of messages, and can process, route, and keep track of those messages to AWS endpoints and other devices reliably and securely, even when the devices aren’t connected.
  • AWS announced AWS Certificate Manager (ACM), a new service that enables customers to easily provision, manage, and deploy Secure Sockets Layer/Transport Layer Security (SSL/TLS) certificates for use with AWS services. SSL/TLS certificates are used to secure network communications and establish the identity of websites over the Internet. Certificates, which typically cost between $45 and $499, are provided to AWS customers free of charge through ACM and are verified by Amazon’s certificate authority, Amazon Trust Services.
  • AWS launched EC2 Scheduled Reserved Instances, allowing customers to reserve capacity for their applications that run on a part-time, recurring basis with a daily, weekly, or monthly schedule over the course of a one-year term.
  • AWS announced 722 significant new services and features in 2015, a 40% increase over 2014.

The sheer size of AWS put in perspective

Amazon Web Services did about $7 billion of revenue in 2015. Sounds like a lot, but I can only comprehend big numbers like that in a comparison. So let’s try to put those numbers in perspective:

As I am familiar with technology and other toy companies, let us compare this $7 billion of AWS with some other companies like VMware, NetApp, Avaya and Toys ‘R’ Us :

Screen Shot 2016-01-03 at 09.41.54

revenue per year in  100 million USD

This $7 billion is only a small part of Amazon of course. Mother-ship Amazon’s total revenue is $100 billion, comparable with Microsoft doing $90 billion :Screen Shot 2016-01-02 at 22.44.54                                                          Microsoft in blue & Amazon – last 2 year

To put those numbers in perspective:

The revenues of Amazon and Microsoft are comparable with the GDP of countries like Ecuador, Slovakia and Morocco  (with 16, 5 and 33 million inhabitants).

Gartner estimated recently that Amazon Web Services offers 10 times as much computing capacity as the next 14 players in the market, combined.

(yes 10 x all the other players in the Magic Quadrant including Microsoft and Google)

aws gartner mq

Due to it’s pace of growth AWS is on track to be a $50 billion business by 2020. That’s about the size of Cisco and Coca-Cola.

Screen Shot 2016-01-03 at 10.34.44


The amount of servers is unknown. What we do know:

  • in 2014 AWS had 1.4 million servers (implies a profit of 3000 USD per server in 2014)
  • Garner estimates AWS to have more then 2 milliion servers
  • AWS servers are spread over 28 zones
  • typical datacenter has over 80.000 servers

So let us conclude:

AWS is utterly massive.